Be sure to include all the important details in your next job posting. When creating a job description, follow this checklist to ensure you’re attracting great talent:


  • Company Description: A job posting should include a description of your company. Candidates want to know if this is a place they’re interested in working. 

  • Benefits: Include a brief summary of benefits like vacation, retirement, and insurance packages. And if you offer any other perks, mention them here.

  • Job Title: Make sure the job title is descriptive and is clear to someone outside your organization. Avoid using language that only has meaning within your organization.
  • Responsibilities: Include a general overview of what the person will do day to day. This is your opportunity to “sell” the job to applicants.

  • Skills: List skills that are absolutely required for the job, then add “nice to have” skills separately.
  • Experience and Training: Any necessary education, training, or certifications should be listed.
  • Pay Range: Research shows that two-thirds of candidates will not apply to postings that do not provide some basic salary information.
  • Formatting: Format the job description using bold text and bullets to draw attention. Make sure your posting is brief and to the point.
  • Review: Have someone else in your organization review and provide feedback. Also, make sure you’ve eliminated jargon that will not be easy for job seekers to understand. Searching for the same or similar jobs in your industry can help you with the wording to use in your post and to see how your job compares to others in your field.